JOB TITLE: Marketing Executive – Tenant’s Insurance

REPORTING TO: Head of Marketing

MAIN PURPOSE OF THE ROLE

Quite simply - to live, breath, eat and sleep Tenant’s Insurance

To develop and implement and a customer focused and comprehensive marketing plan which relates specifically to the sale of Tenant’s insurance.

This plan will directly support the company’s objective relating to both the delivery of new policy sales, and protecting our renewal book.

The position reports to the Head of Marketing but also involves close working with the Change Manager responsible for Tenant’s Insurance; and the Insurance Sales Manager.

KEY TASKS AND ACCOUNTABILITIES

Sales

• Responsible for ensuring HomeLet reaches its revenue and volume targets for the sale of Tenant’s insurance

• To suggest, design, implement and manage all direct marketing campaigns to ensure HomeLet’s sales targets are met

• Working with the Marketing Manager responsible for Agent Revenue, design and develop specific agent campaigns

• To continually review and appraise the competitive environment, including direct competitors and substitute products – particularly where a lack of knowledge could prevent us being able to achieve our sales potential

• To ensure every potential tenant lead which comes into contact with our business is fully exhausted for a sale, including completed references, web visitors, abandoned quotes and cancelled/lapsed policies

Communications

• Own the area of the communications plan which specifically relates to tenants, ensuring it is comprehensive in its scope, sophisticated in its approach and cost effective in its delivery

• Ensure all communications are delivered on time and within budget

• Assuming total and ultimate ownership of all tenant’s sales literature

• Assuming total and ultimate ownership of the tenant area of the HomeLet website

• Assuming total and ultimate ownership of the content and quality of all standard tenant letters

• Be responsible for ensuring that every piece of communication which is aimed at the sale, promotion or on-going operation of our Tenant’s Insurance is branded correctly, is accurate, and is of the highest possible quality whether this is produced within the marketing department or not

Operations

• To understand the processes relating to the acquisition, sale, renewal and cancellation of Tenant’s Insurance

Representing marketing

• To act as workstream leader for every project which affects Tenant’s Insurance

• To act professionally at all times

• To be responsible for ensuring everyone in our business adheres to the brand guidelines

• As an ambassador for the marketing department, it is your responsibility to ensure that every single task is completed to the best of your ability and is executed with 100% accuracy and pride

• Work and support your colleagues to the best of your abilities at all times

PERSON SPECIFICATION –

Education/Qualifications(or equivalent)

Essential

Studying towards, or have obtained Professional Certificate in Marketing

GCSE in Maths and English

Desirable

Education/Qualifications(or equivalent)

Professional Diploma in Marketing

Experience/Knowledge

Essential

Experience of a commercial marketing department, with particular responsibility for delivering campaigns

Experience/Knowledge

Desirable

Experience of briefing design teams and an understanding of the print process

Experience of conducting both desk-based and externally commissioned research

Abilities

Essential

The ability to plan and implement a marketing communications campaign, which includes the full range of tactical marketing activities

Excellent communication skills, including the ability communicate at all levels

Impeccable attention to detail

PC literate, including familiarisation of Microsoft Office Suite of products

Excellent time management skills

Abilities

Desirable

Ability to write compelling sales copy

Excellent project management skills

Motivation

Essential

A passion to deliver to the absolute best

Someone who is looking for a real opportunity to stretch their skills and abilities to the maximum

A career driven person who understands this could be their most pivotal role to date

Personality

Essential

A real willingness to learn

Someone who is not afraid to be put off by occasional knock-backs

A team player